Celso Fernández  Director
Multi-Risk&Liabilities and Digital Service Operations

The organizations that truly achieve digital transformation are those that have optimized their processes to provide maximum satisfaction to customers and employees, as SegurCaixa Adeslas has done, with its strategic transformation project based on IBM Smarter Process and Middleware technologies. This initiative of the insurance company, in which we collaborate, began with a pilot in the claims area and spread to different departments, in all of them the way of managing processes was changed, placing the customer experience at the center of this digitization. Let’s hear how they did it and the advantages of the voice of its protagonists.