Thanks to technological advancements, companies are placing user experience at the center of their strategy. Consumer expectations for immediacy and simplicity are increasing, and brands face a significant challenge in creating high-quality user experiences. 

User experience refers to the feelings and impressions a person has after interacting with a company. In this context, new technologies such as the Internet of Things (IoT) and artificial intelligence (AI) help organizations offer better and more innovative “experiences”. 

The Importance of User Experience

According to Google Analytics, 53% of users abandon mobile websites that take more than three seconds to load. Consumers demand immediacy and personalized treatment. Therefore, experimenting with technology to create high-quality digital user experiences represents a business opportunity. User experience ensures that business knowledge, user needs, and technical resources are aligned. Additionally, it helps estimate team resources, keeping them focused on solving user problems.  

A company’s user experience must be thoughtfully and comprehensively designed, with attention to detail from all stakeholders. Just as there are many people, there are also different companies competing to satisfy them. Given that resources are not unlimited, it is crucial to focus on actions that yield results. 

This is why a digital business strategy plan is essential. It is fundamental to clarify where you want to go and what actions are necessary to get there, always indicating where you start and how you progress. 

Advantages of a Digital Business Strategy Plan 

Informed Decision-Making:

One of the main advantages is the ability to make informed decisions based on concrete data provided by new technologies. Utilizing key resources such as social media, big data, and artificial intelligence allows for accessing and interpreting data to convert it into valuable information. 

Internal and External Communication:

New technologies enable companies to connect in real-time across multiple channels with customers, suppliers, investors, partners, etc. This improvement in communication can positively influence results and productivity, bringing customers closer and integrating their feedback into decision-making when managed correctly. 

Customer Satisfaction:

Information and Communication Technologies provide precise knowledge of customers’ tastes, preferences and needs, allowing companies to offer highly personalised products and experiences, and to rectify or adapt their strategy almost in real time according to changes in the market, their users or the environment.

Company Image:

Proper implementation of ICT solutions not only improves communication but also provides a more modern and innovative image of the company, positively influencing customers’ purchasing decisions. 

Management Processes:

And finally, the use of new technologies allows considerable savings in both time and money in carrying out tasks, greatly simplifying processes. Actions such as planning and time management are carried out more quickly and, above all, more efficiently.

How to Transform My Business to Lead the Market?

Maximizing business performance requires smarter companies capable of having a unified vision, acting on knowledge, and optimizing processes to generate maximum satisfaction. 

Habber Tec provides intelligence and technological innovation to its clients through four essential activities: 

Digital: 

Digital transformation involves integrating digital technology across various areas of an organization, changing traditional ways of doing and managing business to be more efficient. Our unique approach to generating this transformation focuses on three services: automating tasks, streamlining processes, and integrating them into business operations to enhance user experience. 

Data: 

Data is the oil of the digital age. The internet and smartphones have made information abundant, ubiquitous, and valuable. The most valued companies are those that refine and apply intelligence to this raw material to generate revenue and grow. We help organizations collaborate through a coherent and holistic view of their data and work with them to extract maximum value. 

Artificial Intelligence: 

We incorporate a range of technologies to create cognitive applications quickly and securely. We were one of the first companies in the world to be certified and implement solutions based on Watson, IBM’s pioneering AI platform. Our AI solutions enable businesses to reinvent themselves and transform industries. 

Cloud: 

Our cloud strategy focuses on hybrid and multicloud architectures based on open platforms, allowing for agile integration of new technologies with low entry costs tailored to the growth of each company through models like pay-per-use and on-demand functionality expansion. 

Immediacy, mobility, and personalization through technology are the keys that underpin companies’ strategies to satisfy increasingly demanding consumers. 

Shall we talk?