Big Data is a powerful tool for accelerating the digital transformation of businesses. Are you aware of everything it can do for your business? 

In recent years, the growth of available information and the speed at which data is generated have pushed companies to embark on what is called digital transformation, where they need to digest a significantly larger amount of data. Accessing information, knowing how to filter and analyze it, is crucial for making the best decisions and minimizing the risk of each action. Therefore, regardless of your business type, it is advisable to adopt a strategy based on Big Data. 

What is Big Data? 

Big Data refers to the management and analysis of enormous volumes of data that cannot be processed conventionally, as they exceed the limits and capabilities of commonly used software tools for capturing, managing, and processing data. 

To understand this definition simply, the so-called “3 Vs of Big Data” are often employed: 

• Volume: This refers to the vast amount of data generated every second, minute, and day in our environment. The challenge is transferring this information to a database and converting unstructured data into structured data. 

• Velocity: In an increasingly interconnected world, the speed of Big Data processing is rising. Therefore, it is essential that data can be processed in real-time. 

• Variety: Variety in Big Data refers to the types of data depending on their source and format. According to IBM, there are various types based on their collection source: data generated by web interactions and social media, transactional data, biometric data, data generated by humans, and data generated by machines. Conversely, when discussing types of data by format, there are structured, unstructured, semi-structured, and de-structured data. 

Advantages of Embracing Big Data 

So, why should you implement Big Data technology? 

As we’ve seen, Big Data is a term that describes the vast volume of continuously generated data. But how can an organization leverage this technology? 

• Improved Decision-Making: Analyzing data can significantly enhance decision-making within a company, minimizing risks. This way, it is possible to reach intelligent decisions swiftly, with a high probability of success. 

• Efficiency and Cost Optimization: Proper management of Big Data can accelerate the speed at which a product evolves. Consequently, the time frames for its development are shortened, along with the associated costs from the development process. 

• Customer Segmentation: Companies can tailor products and services to meet the specific needs and desires of consumers. Thanks to Big Data, it is possible to utilize all available customer data to understand their needs better. 

• Data Security: With Big Data, organizations can maintain rapid and effective control over their data ecosystem to identify potential internal threats. Moreover, it is possible to detect if sensitive information is inadequately protected. 

• Improved Information Accessibility: By digitizing data and enabling tools that facilitate information retrieval, a smoother workflow dynamic is created. This translates into greater benefits for the company. 

• Competitive Advantages: The extraction and analysis of data help determine customer behavior and set prices accordingly. As a result, Big Data allows for real-time updates, optimizations, and adjustments of inventories based on demand. 

Data is the oil of the digital age. The internet and smartphones have made information more abundant, ubiquitous, and valuable. Therefore, the most valued companies are those that distill and apply intelligence to this raw material to generate revenue and grow. 

At Habber Tec, we help organizations collaborate through a cohesive and comprehensive vision of data and work with them to extract maximum value. 

If you want to learn in detail how your company could achieve this, contact us.