The Digirest project is one of the beneficiaries of the first call for the “Última Milla” aid, aimed at the digitalisation of tourist SMEs and framed within the Recovery, Transformation and Resilience Plan (PRTR) of the Government of Spain, which has been financed with the European Next Generation funds. In the fast-paced world of the restaurant industry, technology and innovation have become fundamental pillars for success and differentiation. Habber Tec, in collaboration with BUNJI, has developed Digirest, a 360º technological system that promises to transform the way restaurants operate and interact with their customers. This project seeks to improve operational efficiency, enrich the customer experience, and promote sustainable practices.

An Integrated System for the Restaurant Industry
Digirest is a comprehensive solution that addresses both the technical aspects of restaurant management and the more human and enjoyable elements of social interaction. It consists of a mobile app that allows the diner to place an order for drinks and/or meals upon entering the restaurant. The visitor can download the app onto their phone and place an order from there, or they can use a tablet placed on each table in the establishment to make their order; this reduces waiting times. Additionally, the system makes recommendations, in other words, it enhances the customer experience.

The 360º development of Digirest spans from improving the customer experience to automating internal processes. Furthermore, it promotes sustainable practices and energy savings, contributing to environmental protection. This technological solution will enable restaurants to establish themselves in less privileged areas without the need to be in prime real estate locations, thus revitalising forgotten areas.
This system has the potential to revolutionise the restaurant industry by transforming restaurants into places not just for eating, but for socialising and enjoying memorable experiences.

Project Objectives
The main objective of Digirest is to digitalise the operations of hospitality establishments, generating four major benefits:

• Improvement of the customer experience. Thanks to the incorporation of Artificial Intelligence, the system recognises customers, welcomes them, and offers personalised recommendations based on their preferences and previous purchases.
• Automation of the establishment. Internal processes, from customer service to interaction with the kitchen, are digitalised and automated, reducing improvisation and improving efficiency.
• Promotion of hygiene and sustainability measures. Digirest incorporates technologies that promote sustainability and energy savings, improving hygiene practices and contributing to environmental care.
• Retention of customer knowledge. High staff turnover in the restaurant industry will no longer be a problem, as the system retains and manages customer knowledge, ensuring a consistent and personalised experience.

Impact on the Restaurant Subsector
The Digirest project is specifically aimed at the restaurant subsector within the tourism sector. Currently, hospitality businesses often offer an inconsistent customer experience, largely dependent on the knowledge and memory of the waitstaff. This approach can result in the loss of quality and vital information.

Digirest redefines and digitalises these processes, eliminating improvisation and improving operational efficiency. The creation of an Artificial Intelligence system that manages the customer experience and assists waitstaff ensures that customer knowledge remains within the establishment, regardless of staff turnover. Thus, a superior and consistent customer experience is guaranteed.

Digital Transformation of the Sector
Digital transformation is both a challenge and an opportunity for the restaurant industry. Digirest is a pioneering project that incorporates emerging technologies such as Machine Learning and Big Data, positioning itself as a medium/low-risk but high-impact technological development.

The digitalisation promoted by Digirest will enhance the competitiveness of the tourism sector by integrating mobile applications and Big Data technologies. These tools allow for more efficient management of hospitality businesses, improving their relationship with customers, optimising their profits, and strengthening their brand positioning. End users will be the greatest beneficiaries, enjoying an enhanced customer experience and more sustainable practices.

The Crucial Role of the Next Generation Funds
The implementation of Digirest would not have been possible without the financial support of the European Next Generation funds. These funds have been essential in financing the development and deployment of the advanced technological solutions that make up Digirest.

Without this aid, the magnitude of the investment required would have been an unaffordable risk for Habber Tec and BUNJI. The European funds not only provided the necessary financial resources, but also enabled the project to be completed within a shorter timeframe and with a larger scope.

In conclusion, Digirest is an innovative project that is transforming the restaurant industry through technology. Thanks to the support of the European Next Generation funds, Habber Tec and BUNJI have been able to implement a system that improves the customer experience, automates operational processes, promotes sustainability, and drives digital transformation in the hospitality sector. This initiative not only benefits restaurant businesses, but also customers and the environment, marking a turning point in the industry.

“The DIGIREST project with file number DUM-010000-2021-19 received aid for digitalisation projects of the “Última Milla” programme for companies in the tourism sector for the year 2021, financed by the Ministry of Industry and Tourism and by the European Union – Next Generation EU – under the Recovery, Transformation and Resilience Plan.”

Learn more details about the project in this video.